Jay Lethal vs. Roderick Strong vs. Adam Cole vs. Mike Bennett from ROH TV 2012

Recap from TJ Hawke:

Maria and “Brutal” Bob Evans came out with Bennett.  Truth Martini came out with Roddy.  Roddy was the TV Champion at the time of this match.  The winner of this match gets a ROH World Title match at a house show.

Crowd did not seem very lively during the ring introductions.  It’s a one fall match, but two of the guys are starting on the ring apron, which is something that has always annoyed me.  Cole and Bennett start the match. Lethal and Roddy were in soon enough.  Bennett distracted Lethal from the outside, which allowed Roddy to take down Lethal with a dropkick.  Roddy and Bennett worked over Lethal, until Lethal hit Roddy with the Lethal Combination.  Lethal tagged in Cole, who essentially made a hot tag.  Cole hit a running knee on Bennett for a nearfall.  On the outside, Bennett gave Lethal a spinebuster on the edge of the ring apron.  Bob Evans attacked Cole from the outside.  Roddy tossed Bennett from the ring.  Then, Roddy gave Cole a suplex-450 gutbuster.

In a bubble, this match was fine.  It was too short to mean much, but it had an awesome finish.  However, ROH specifically booked this match to be given away for free over the internet.  So, my question is, why not put your best foot forward?  This match was booked to seemingly not give anything away for free.  Then why give it away for free? Did this match excite anybody? Did this match sell one ticket to the house show?  ROH can make free content mean something, but instead, as usual per ROH’s entire history: free content is essentially worthless to them.